<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.ashhenderson.co.uk/projects</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620771529890-9HQL353NU9FBQ43FPC8Q/Coffee+Pouch+Orange.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1631265539745-DZATTABNGVHZXDYRRMMT/Title_page_Amex_V2.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1631561543401-0DTXNKG9HG2AC3Q010Q8/Xbox-Title-Page-04.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1631460474127-B3O6PLPE8W6GMKNEJ29B/MPP_Title.jpg</image:loc>
      <image:title>PROJECTS - The Brief</image:title>
      <image:caption>To create branding that is contemporary, premium and personal and to change our audience’s perception of pet nutrition, whilst making it understandable and relatable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1553255289699-5RCYCCD44IB2QRHACBK6/Title_page_NYSE-01.jpg</image:loc>
      <image:title>PROJECTS - Now You See Us... Now You Don't</image:title>
      <image:caption>An interactive educational experience that uses heat sensitive materials to reveal a hidden message. Been purposely designed for human interaction, once natural body heat is applied to the piece it will reveal the hidden message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1618258617229-9WTBIEJSKF8QI8X1MN50/Minions+Title.png</image:loc>
      <image:title>PROJECTS - The Brief</image:title>
      <image:caption>To create an engaging visual identity to showcase the partnership between Cereal Partners Worldwide and Universal Picture's new Minions movie 'The Rise of Gru'. The identity will be used across all shopper touchpoints including, FSDU, creative pallet, shelf-talkers, and many more. - Project designed for Cereal Partners Worldwide, in-house at Momentum Worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1722271067213-X5SNF32O5HZKYKY0IW16/LDN_Speedportal.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1722638611362-7YVH7P1K4TCQAL81AEI8/47_pop-up_store.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1631298654822-M538SJV7C4FYT47OQYPR/Title_page_AA_5-01.jpg</image:loc>
      <image:title>PROJECTS - American Airlines and British Airways - Altitude Academy</image:title>
      <image:caption>Roles: Senior Creative Client: American Airlines + British Airways The Brief To showcase the respective premium cabins and services American Airlines and British Airways provides. Along with their partnership with British Airways and their joint transatlantic network from London to the America. _ Project designed for American Airlines, in-house at Momentum Worldwide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1739715223150-VNYZ6EIYH616P41KD71F/Title_page_premier_league-01.jpg</image:loc>
      <image:title>PROJECTS - Premier League Live - Bangaluru</image:title>
      <image:caption>Roles: Conceptual Creative/Designer Client: Premier League Challenge: To bring the excitement of the Premier League to India through an immersive football festival that will leave a lasting impression on the people of Bengaluru. Outcome: We built a fan park that held 30,000 local fans, bringing the passion of the league to their feet through multiple activations from, VR watch-throughs, and an interactive kick lab, too a PL Trophy Tour and much more. All were free to access while getting the chance to meet PL star Alan Shear. His words: "I have seen first-hand the enthusiasm for football in India and Premier League Live will undoubtedly give local fans the chance to share their passion together,".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1631298909604-T6ARI6T30ISBR31CM0M1/Title.jpg</image:loc>
      <image:title>PROJECTS - The Business</image:title>
      <image:caption>Fresh Eyes Club is a brand that specialises in eyewear for digital users. The brand caters for the digital generation with the ethos revolving around health, general well-being, and community. Fresh Eyes Club is a fully operating eCommerce business, set up in late 2019 by myself who has built, designed, and launched this company. We advertise directly to our consumers via paid online platforms, along with utilising online influencers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1739823059603-QFHBJC51AYXTT9V98GLG/image-asset.png</image:loc>
      <image:title>PROJECTS - adizero x END</image:title>
      <image:caption>Project: adizero x END Campaign + Activation Roles: Creative lead, Senior Designer, Producer Client: adidas x END. Agency: Tangent Task: To make the ADIZERO the key technical product on track and on street - following the recent cultural shift with running becoming the new fashion week. Approach: Create a halo around the ADIZERO product family as the top performance running shoe that’ll weave itself into lifestyle desirability. Concept: The Pursuit of Fast - We present the ADIZERO as the ultimate object of beauty, the holy grail in your pursuit of fast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1722127690851-P9W45ZJEJG3ENGSFUZ8S/adidas_Golf_Activation_2.jpg</image:loc>
      <image:title>PROJECTS - Project: adidas Golf Activation</image:title>
      <image:caption>Roles: Creative lead, Senior Designer, Producer Client: adidas Agency: Tangent The Idea Bring the Ryder Cup to Battersea Power Station, setting up a virtual golf simulator of the 18th hole on the Marco Simone Golf &amp; Country Club course in Rome. Creating an immersive experience that blends the worlds of virtual and physical golf.  The activation drove footfall to the store through an engaging in-game mechanic, delivering an experience to the public like no other. We set the scene, laid the turf and handed over the clubs to the public to see if they had what it takes to complete the adidas Golf Challenge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768136061-6NLQ6PZ06MIRXWIFRF2W/Artboard+1+copy+2.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768139076-8A316DLUQCK2NJWM1Q6T/Artboard+1+copy.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768137343-04J7SU8CJB59VPOZGB69/Artboard+1+copy+4.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768136899-DD8QOJ1NHTBFWL4JCS26/Artboard+1+copy+11.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768137386-PR6XXIYH68L1USVBJV20/Artboard+1+copy+12.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768851436-CI0454MW3YR5696XHFZT/000021.JPG</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768866736-4JFSNVDPOLLPDDQAJXG0/000026-3.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768848651-IVD1L65CRBM5TDKDPLMT/000023.JPG</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768870861-9WFBAADP2H1VQIH35KLI/000033.JPG</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768876228-L4V2QCTOY7QQLWQNZCD2/000038.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620928673809-L14LO2CDM2ADQNKXGFIG/LuvIsland_Website_Mockup.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620928672228-90K6D3E17MS218PS5RIY/LuvIsland_Phone_Mockup.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768689200-EEBG92D8MEDJQ741ZQTC/Artboard+1.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768689522-BVXDFY8ZTEKPE6TXW0AL/Artboard+2.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768692011-J00Y2QB1LG1IFSYHAC0T/Artboard+3.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768692349-HJJ9C4OTR6VH6K4TSLHK/Artboard+4.jpg</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768698212-75ELT7DLD6T75XK0N3AA/Artboard+5.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/1620768697995-DB9K0QDMG9O0QEKP8EDM/Artboard+6.png</image:loc>
      <image:title>PROJECTS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashhenderson.co.uk/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c8c1ea77fdcb8d047b0a77c/e96a93c1-a7e4-46fc-a321-9282d17df490/ash_golf.jpg</image:loc>
      <image:title>ABOUT - Award-winning Creative.</image:title>
      <image:caption>Creative Lead | Conceptual Creative | Snr Designer | Art Director. Bold ideas impress. Bringing them to life is what counts. Ash is an award-winning creative with over a decade of experience in marketing and advertising, specialising in experiential marketing, brand activations, retail and live events. He helps brands cut through the noise with bold, head-turning creative—taking ideas from initial concept through to final delivery across campaigns, events, and activations. Ash has led projects from pitch to execution for global brands, delivering visually compelling work that makes a statement. His services span concept development and art direction through to 2D design, covering everything from brand identities to activation and event graphics. If you’re looking for a creative partner who can bring fresh ideas and industry experience to your next project, get in touch via the below: ashhendersondesigns@gmail.com Experience Ultra London - Creative Lead (Freelance) Pitch Agency - Snr Designer (Freelance) Wasserman - Conceptual Creative (Freelance) IMA - Creative Lead (Freelance) NVE Experience - Creative Lead (Freelance) Tangent Agency - Senior Creative Jam - Senior Creative Momentum - Conceptual Designer JCDecaux - Creative Solutions Designer JCDecaux - Innovative Designer Sky - Junior Designer The Design Hub - Junior Designer Life Integrated - Internship Plymouth College of Art - 1st Class BA (Hons) Clients 47 Brand Adidas American Airlines American Express Diageo Disney END Kettle One Merrell Microsoft Premier League Puma Purina SAP Tanqueray Terrex Unilever Universal Studios Xbox Services Brand &amp; Visual Identity Creative Concept Development 2D Event Graphics &amp; Experiential Design Art direction Spatial design Retail Pitches Sectors Experiential Brand activations Live events OOH / PR Retail 360 Campaigns Awards VM &amp; Display Awards - Best In-Store Branding/Theme Sky Award for Innovation - New Designers Best Innovator Award - Plymouth College of Art Contact ashhendersondesigns@gmail.com www.linkedin.com/in/ahendersondesigns/</image:caption>
    </image:image>
  </url>
</urlset>

